Position Roles and Responsibilities
– Reports to Assistant Director (AD) Digital.
– The DSM will be a technology minded online
and mobile sales manager tasked with the
responsibility to maximize revenue across the
online and mobile network of Royal Media
– Services for all Radio and TV Stations.
– Will work with the AD Digital to set sales
strategy and drive revenue.
– The DSM is a visionary who can move
seamlessly between the technical and business
environment and form productive partnerships
with technical and creative leaders in digital
– The head of section will manage a sales budget
and will be compensated based on hitting
revenue targets.
-Under direction from Assistant Director (AD)
– Digital coordinate with Digital Content Manager,
– Digital Product Manager and other business
areas to develop the vision for the Digital
– Division as a business and technology leader in
the region using industry and technology trends,
peer company learning, consultant insights, etc.
– Ideal candidates will have an understanding of digital online and mobile advertising
– Have a proven track record of partnering with content, product, and technology to develop and sell unique and innovative online and mobile ad
– Partner with content managers, editors,
designers, developers and other staff to ensure digital platforms meet both audience and client needs
– Should be able to demonstrate a keen
understanding of the nuances of the
dynamic digital media sales environment
– Track performance against goals using robust web and mobile analytics
– Work with AD to help execute sales strategy while supporting overall business plan for division
– Manage, cultivate and mentor team
– Develop digital sales strategies which will
integrate with all media channels to deliver measurable results for clients
– Help strategize, design and support new
business efforts
– Collate and compile periodic market and
competitor intelligence reports
– Plan and execute all Web, Mobile, SEO/
SEM, marketing database, email, social
media and display advertising campaigns
– Measure and report performance of all
digital marketing campaigns, and assess
against goals
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
– Accountable for social media strategy across all current social platforms
(Facebook, Blogs, Instagram, Twitter…)
– Conceive, create and execute innovative
online and mobile media marketing programs
Identify and develop integrated
partnership / sponsorship strategies to
meet revenue goals
– Develop strong relationships with sponsors, vendors and technologists (both internal and external)
– Establish financial modelling: Monthly P&L updates and quarterly forecasting.
– Track and analyse sales with daily/ weekly/monthly reports and drive plans to improve key business metrics
– Successfully drive key initiatives through
collaboration on online and mobile apps
development with Digital Product
– Manager and Digital Content Manager
Leverage social networking and customer relationship management tools
Academic Qualifications, Experience and other Attributes
– Bachelor’s or Masters degree in Marketing or equivalent professional experience in Media and Digital Sales is preferred.
– 5 years sales management experience, with 2 years in mobile media
– Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
– Strong analytical skills and data-driven thinking
– An entrepreneurial spirit with demonstrated business acumen with a clear ability to deliver desired results.
– Leadership and managerial skills to lead a sizeable team and nurture and retain talent while managing performance for corporate and team growth.
– Understanding of responsive design, mobile web solutions and mobile apps
– Enthusiasm for working in collaborative,
cross-functional teams
– Outstanding communication skills, including the ability to translate user and business needs into clearly defined requirements and explain them to sales team
– Analytical mindset, including the ability to identify and track relevant metrics
– Willingness to innovate, explore new ideas and acquire new skills
– Drive, determination, attention to detail and commitment to excellence
– Keen interest in Technology and Media
– Self-starter able to work in a fast paced,
changing environment
– Strong experience in media industry is a plus
– Working knowledge of ad serving tools (e.g., DART, Atlas)
– Strong analytical skills and data-driven thinking
– Excellent written and verbal communication skills
– Forward-thinking and highly collaborative
– Experience managing projects on top of
monitoring social APIs
– Contacts and well developed relationships across relevant online and mobile media channels
Please send your application to:

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