Royal Media Services

Job Title: Online Business Executive
2 Positions
Responsibilities & Tasks
– Exceed weekly, monthly, quarterly revenue
goals using methods such as cold calling,
networking, exploring existing relationships,
meetings with decision makers and key
influencers etc.
– Industry expert in online and mobile media in
order to educate decision makers and build
– Through researching the digital media industry
and keeping up on the latest trends, you should
always be up to date on relevant topics to help
break down barriers and close your sales.
– Responsible for creating persuasive
presentations and overcoming objections.
New and creative ideas on how to grow
– Detail oriented and able to follow
processes from start to finish, such as
collecting potential advertiser info,
signed contracts etc. and moving them
through the appropriate channels
– To execute online and mobile sales
activities and sell Royal Media digital
media solutions to clients and achieve
the set sales targets
– To identify sales opportunities among
clients and make use of upcoming
business opportunities among the clients.
– Understand emerging trends in online
and mobile sales, customer needs and
– Generate and present concepts as well as
collect and process online and mobile
media orders so as to achieve set sales
targets i.e. weekly, monthly, quarterly,
semi-annually or annually
– Renewal and expeditious follow up on
issues to ensure customer retention
– Ensure accurate and timely capture of all
information regarding clients and daily
progress reporting to Digital Sales
– To answer and clarify client queries and
follow through to ensure client satisfaction
– To monitor and support distribution
channels by coordinating visits, and
preparing regular progress reports on
their performance
Academic Qualifications and Experience
– Degree in Sales and Marketing, Public
Relations or any other related courses
– At least 2 years in online and mobile
media sales or any other related field

Skills and Personal Attributes
– Ability to speak/understand clearly in
– English/Kiswahili language
– Excellent writing and computer skills
– Good negotiation skills
– Good communication skills
– Excellent presentation skills
– Passionate about sales

Job Title: Digital Sales Manager (DSM)

Position Roles and Responsibilities
– Reports to Assistant Director (AD) Digital.
– The DSM will be a technology minded online
and mobile sales manager tasked with the
responsibility to maximize revenue across the
online and mobile network of Royal Media
– Services for all Radio and TV Stations.
– Will work with the AD Digital to set sales
strategy and drive revenue.
– The DSM is a visionary who can move
seamlessly between the technical and business
environment and form productive partnerships
with technical and creative leaders in digital
– The head of section will manage a sales budget
and will be compensated based on hitting
revenue targets.
-Under direction from Assistant Director (AD)
– Digital coordinate with Digital Content Manager,
– Digital Product Manager and other business
areas to develop the vision for the Digital
– Division as a business and technology leader in
the region using industry and technology trends,
peer company learning, consultant insights, etc.
– Ideal candidates will have an understanding of digital online and mobile advertising
– Have a proven track record of partnering with content, product, and technology to develop and sell unique and innovative online and mobile ad
– Partner with content managers, editors,
designers, developers and other staff to ensure digital platforms meet both audience and client needs
– Should be able to demonstrate a keen
understanding of the nuances of the
dynamic digital media sales environment
– Track performance against goals using robust web and mobile analytics
– Work with AD to help execute sales strategy while supporting overall business plan for division
– Manage, cultivate and mentor team
– Develop digital sales strategies which will
integrate with all media channels to deliver measurable results for clients
– Help strategize, design and support new
business efforts
– Collate and compile periodic market and
competitor intelligence reports
– Plan and execute all Web, Mobile, SEO/
SEM, marketing database, email, social
media and display advertising campaigns
– Measure and report performance of all
digital marketing campaigns, and assess
against goals
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth
– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
– Accountable for social media strategy across all current social platforms
(Facebook, Blogs, Instagram, Twitter…)
– Conceive, create and execute innovative
online and mobile media marketing programs
Identify and develop integrated
partnership / sponsorship strategies to
meet revenue goals
– Develop strong relationships with sponsors, vendors and technologists (both internal and external)
– Establish financial modelling: Monthly P&L updates and quarterly forecasting.
– Track and analyse sales with daily/ weekly/monthly reports and drive plans to improve key business metrics
– Successfully drive key initiatives through
collaboration on online and mobile apps
development with Digital Product
– Manager and Digital Content Manager
Leverage social networking and customer relationship management tools
Academic Qualifications, Experience and other Attributes
– Bachelor’s or Masters degree in Marketing or equivalent professional experience in Media and Digital Sales is preferred.
– 5 years sales management experience, with 2 years in mobile media
– Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
– Strong analytical skills and data-driven thinking
– An entrepreneurial spirit with demonstrated business acumen with a clear ability to deliver desired results.
– Leadership and managerial skills to lead a sizeable team and nurture and retain talent while managing performance for corporate and team growth.
– Understanding of responsive design, mobile web solutions and mobile apps
– Enthusiasm for working in collaborative,
cross-functional teams
– Outstanding communication skills, including the ability to translate user and business needs into clearly defined requirements and explain them to sales team
– Analytical mindset, including the ability to identify and track relevant metrics
– Willingness to innovate, explore new ideas and acquire new skills
– Drive, determination, attention to detail and commitment to excellence
– Keen interest in Technology and Media
– Self-starter able to work in a fast paced,
changing environment
– Strong experience in media industry is a plus
– Working knowledge of ad serving tools (e.g., DART, Atlas)
– Strong analytical skills and data-driven thinking
– Excellent written and verbal communication skills
– Forward-thinking and highly collaborative
– Experience managing projects on top of
monitoring social APIs
– Contacts and well developed relationships across relevant online and mobile media channels
Please send your application to:

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