2. Your website should be attractive. Don’t ask me how many times I’ve clicked out of a site just because the font is in Comic Sans and the color is a bright pink or green. Just by looking at the font you feel that the site is not a professional site. Don’t use Comic Sans and other fancy fonts that may not be available on most computers. If the font you use is not available in a visitors computer the web site will use the default font of your computer which is much worse. So try to keep to common and professional web fonts. The fonts that I always stick to are Arial and Verdana.
3. Make your content easy to read.
Content is worth a factor for a website. It’s there to provide information and answer questions even before they’ve been asked. With that said, don’t make your readers squint to read it. There are a few simple rules you can
adhere to that will keep you and your text
in the clear.
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